Organic Cotton Swimwear
Reducing your family’s microplastic exposure and your impact on the planet just got easier! Discover the World’s first organic cotton swimwear range. Following the success of our organic kids swimwear, we’ve now designed pieces for adults too. New styles for kids and adults are launching 1st April!
While you wait, you can still shop our kids range below. UPF 50+.
UPF 50+ Protection
Eco-Friendly Organic Cotton
Microplastic-Free Fabric
Our Cleaner Oceans Pledge
Each purchase supports our initiative to remove plastics from the ocean. Every swimwear sold removes about 14 grams of plastic from our shores and oceans. That’s equivalent to 1 plastic bottle or 44 plastic straws! Read more about our Cleaner Oceans Pledge here.
Why Our Kids Swimwear Is So Great
Discover the future of swim time with Pure Earth Collection’s pioneering organic cotton swimwear range with safe, non-toxic dyes. We’re stepping away from conventional materials like polyester and nylon, which contribute to microplastic pollution, a number of health complications and shed thousands of plastic particles into the water. Pure Earth Collection offers a healthier, planet-friendly alternative committed to safeguarding our little ones and our oceans, one swim at a time.